Seniority

Seniority in trademark law refers to the priority of trademark rights based on the date of registration or use. In some countries, trademark owners can claim seniority for their trademark rights based on an earlier registration or use of the same or similar mark in another country. This can be particularly beneficial for international companies seeking to expand their trademark protection to new territories.

From our blog

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Stories of our clients: SquidWeb

SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.

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Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.