Power of Attorney (PoA)

A Power of Attorney (PoA) in trademark law is a legal document that authorizes a person or entity to act on behalf of another person or entity in trademark matters. It is commonly used in situations where a trademark owner needs to appoint a representative, such as an attorney or agent, to handle trademark matters on their behalf.

The PoA is a written authorization that specifies the scope of the representative's authority, such as the ability to file trademark applications, respond to office actions, or negotiate settlements. It also outlines the duration of the authorization, which may be for a specific transaction or for a more extended period.

Register your trademark in 3 simple steps

Trademark registration process made seamless, thanks to our experienced trademark attorneys and technology.

Related terms

From our blog

Stories of our clients: ShyneDurags

“Our continual drive for excellence made us the best selling durag brand in the UK. Last year, we began trading on Amazon and found the marketplace to have a handful of rogue sellers who attempted to tarnish others’ brand reputation. This issue was quickly dealt with after trademark certifications were provided to Amazon.” Read the full story of Alvin Mills, the founder of ShyneDurags, who continues in his goal to create the #1 online destination for afro hair care.

Brand protection advice for the clothing industry: What, why, where, when & how to register a trademark

Fashion is one of the biggest industries in the world. Global market value of the clothing industry was set to $1.7 trillion dollars in 2021 and expected to enjoy a 6.1% growth to $1.95 billion dollars in 2022-2023 according to two different research reports by Euromonitor and McKinsey [1]. This article highlights why trademark registration is of a crucial importance for fashion retailers.

Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.