Importance of brand in the food & drink sector

Insights, key indicators and case studies that inspire creators of gastronomic experiences.

Hero - food & drink industry

Key indicators on the importance of brands

A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.

  • 27

    Perceived importance of brand

  • 8

    Willingness to pay premium for brand

burger king

August, 20245 minutes read

Pune's Local Burger King Triumphs Over Global Fast-Food Giant

In a surprising twist, a small burger joint in Pune has emerged victorious in a legal dispute against the well-known international fast-food chain, Burger King. The court's decision, which has caught the attention of both legal experts and business owners, does not just signify a triumph for small businesses over a large corporation, but demonstrates the principles of fairness and justice in the world of commerce.

big mac main cover

June, 20245 minutes read

What Really Happened to the Big Mac Trademark?

The ongoing legal dispute between McDonald's, the American fast food corporation, and Supermac's, an Irish fast food chain, has seen significant developments. The core of the dispute revolves around the trademark for "Big Mac," with Supermac's challenging McDonald's European trademark. Recent court decision has added new dimensions to this case, highlighting the complexities of trademark law and corporate strategies.

chile crunch

April, 20245 minutes read

The Chile Crunch Trademark Dispute: Navigating Trademark Rights and Cultural Heritage

A recent trademark dispute over the term "chile crunch" has brought to light complex issues surrounding intellectual property rights, cultural heritage, and the dynamics between large corporations and small businesses. This case, involving Momofuku Goods and several independent food brands, sheds light on the numerous challenges of trademark protection in the context of culturally significant products.

cider

November, 20233 minutes read

Thatchers vs. Aldi: Dispute Over Cider Trademark and Taste

In the beverage industry, a bitter legal dispute has unfolded between Thatchers, the renowned cider company, and retail giant Aldi. Thatchers' claim that Aldi's Taurus cider not only looks like but also tastes similar to its Cloudy Lemon Cider. This goes beyond typical trademark disputes, bringing up questions about taste in the courtroom. As both sides prepare for a "blind taste test," the case introduces a unique angle to the world of legal battles over product similarities.

7eleven

November, 20235 minutes read

7-Eleven files trademark lawsuit against Seven Eleven Law Group

Trademarks are vital assets that distinguish one business from another, creating a unique brand identity. A trademark infringement case can significantly impact the reputation and operations of companies involved. In a recent legal dispute, 7-Eleven, a well-known convenience store chain, is facing off against the Seven Eleven Law Group, an company that offers legal services, over the unauthorized use of the "SEVEN ELEVEN LAW" trademark. In this article we will discuss the allegations of trademark infringement, unfair competition, and more.

candy

October, 20235 minutes read

PIM vs. Haribo's Watermelon Candies: Candy shape and color ruled functional and unprotected

In the world of candy, shapes and colors play a crucial role in setting products apart from their competitors. They act as distinctive identifiers, allowing consumers to associate specific product features with particular brands. However, trademark law isn't always as sweet as the candy itself, as evidenced by the recent legal battle between PIM and Haribo over watermelon-flavored chewy candies. This case has raised significant questions about the eligibility of certain candy designs for trademark protection.

impossible foods

September, 20235 minutes read

Personal Jurisdiction and Trademark Disputes: Impossible Foods, Inc. v. Impossible X, LLC

Personal jurisdiction is a crucial aspect of the legal system, determining whether a court has the authority to hear a case involving a particular defendant. In the realm of intellectual property disputes, such as trademark cases, the question of personal jurisdiction can be complex and contentious. The case of Impossible Foods, Inc. v. Impossible X, LLC offers some new insight into this legal concept.

honey

June, 20235 minutes read

Challenges of protecting certification marks: The case of mānuka honey

New Zealand's long-standing battle to secure sole ownership of the 'mānuka honey' trademark has come to an end with an unfavorable outcome. The Intellectual Property Office of New Zealand announced on Monday that the country's mānuka beekeepers failed to meet the essential criteria for exclusive rights to the trademark. After nearly ten years of effort, New Zealand has been unsuccessful in preventing Australian beekeepers from utilizing the name and reaping the substantial financial benefits tied to it.

chipotle

June, 20235 minutes read

Sweetgreen settles trademark dispute with Chipotle over menu item

In the midst of a legal battle with Chipotle over trademark infringement and deceptive business practices claims, Sweetgreen, the popular American fast food restaurant chain, has taken swift action to resolve the issue by changing the name of its controversial menu item.

taco

May, 20235 minutes read

Taco Bell seeks to "liberate" Taco Tuesday trademark from Taco John's

In the realm of taco enthusiasts, the phrase "Taco Tuesday" has become synonymous with a midweek celebration of everyone's favorite Mexican dish. Recently, fast-food chain Taco Bell challenged Taco John's trademark ownership of the phrase, arguing that "it should belong to everyone." While it is true that companies can hold rights to certain trademarks, the case of "Taco Tuesday" exemplifies the delicate balance between protecting brand identity and preserving the public's right to use common phrases.

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