Insights, news and case studies that inspire fellow colleagues in the legal industry.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
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Perceived importance of brand
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Willingness to pay premium for brand
If you're looking to register a trademark in the US, it’s important to make sure the name, logo, or design you want to protect is available. Conducting a trademark search can save you from future legal troubles by ensuring that you’re not infringing on anyone else’s rights. Whether you're doing it yourself or working with a professional, understanding these basics will help you protect your brand with confidence.
Understanding the distinctions between the registered trademark symbol (®) and the trademark symbol (TM) is essential for effective brand protection and communication. These symbols serve different purposes and indicate varying levels of trademark rights. Here’s a comprehensive guide to help you understand the differences and decide which symbol to use for your brand.
A trademark registration is a vital part of any effective brand protection strategy. However, when someone uses your trademark without permission, it constitutes trademark infringement—a serious issue that can harm your business and reputation. Understanding what trademark infringement entails, the various forms it can take, and the potential legal consequences under U.S. law is essential for any business owner.
The United States Patent and Trademark Office (USPTO) has announced a significant increase in trademark fees, set to take effect on January 18, 2025. These changes, part of the USPTO’s effort to align costs with service demands and deter misuse of the trademark system, will impact all trademark applicants and businesses. If you’re planning to register a trademark, taking action before the new fees come into effect can save you hundreds of dollars.
Trademarks serve as vital assets for businesses, acting as distinct identifiers that protect the integrity and value of their brands. However, not all trademarks receive equal protection under the trademark law. While regular trademarks offer fundamental safeguards, well-known trademarks enjoy enhanced levels of protection and recognition across various jurisdictions. Understanding the differences between these two types of trademarks is essential for businesses seeking to secure their intellectual property and establish a strong market presence.
Trademark registration is a critical step for businesses looking to protect their brand identities in the United Kingdom. Every year, numerous enterprises submit trademark applications to secure legal rights for their symbols, logos, and brand names. However, a considerable number of these applications face rejection due to various factors assessed by the UK Intellectual Property Office (UKIPO). Business owners who wish to maximize their chances of successful registration should be aware of these common pitfalls people make when submitting their application.
Trademark registration plays a crucial role in distinguishing a company's goods and services from those of its competitors, solidifying a secure brand image in the eyes of consumers. Safeguarding a brand is vital for businesses, and to assist in this endeavor, the European Union Intellectual Property Office (EUIPO) and the European Commission have announced the launch of the 2024 edition of the Ideas Powered for Business SME Fund. This initiative offers intellectual property vouchers aimed at supporting small and medium-sized enterprises (SMEs) based in the EU.
Trademark bullying, an often overlooked yet pervasive practice in the corporate world, poses a significant threat to small businesses and entrepreneurs. This practice, often employed by larger corporations, involves the aggressive assertion of trademark rights to intimidate smaller competitors or completely unrelated businesses. Recognizing the signs of such aggressive enforcement is crucial for safeguarding against potential legal threats and protecting fair competition.
China continues to prove itself as a lucrative market for businesses worldwide, with its massive consumer base and rapidly growing economy. However, navigating the complexities of trademark registration in China can be a daunting task for even the most well-established brands. Despite efforts to protect their intellectual property rights, many companies have encountered hurdles in securing trademarks for their brands in China.
Visual identity plays a crucial role in brand recognition, and even subtle similarities can escalate into high-profile legal disputes. From iconic restaurants to global fashion giants, these 5 cases underscore the importance of distinctive brand identities and the potential consequences when one entity's visual elements bear an uncanny resemblance to another.
