Importance of brand for Youtubers and Influencers

With the rise of social media platforms and online businesses, the concept of personal branding has evolved beyond just a catchy tagline or logo – it encompasses an individual's entire online presence and reputation. As personal brands become more valuable, the need to protect them through trademarking has become increasingly important. This article explores the significance of trademarking your personal brand, particularly focusing on its relevance for both influencers and entrepreneurs.

Support services provided by YouTube now extend to automatic protection of a registered trademark for all videos and channels.

Celebrities have come up with a new way to promote their brands by trademarking the poses and gestures that have become their personal signatures. This article presented a brief overview of some of the most renown poses and gestures that have become registered trademarks, supporting the brand performance.

There is a myriad of reasons why trademark registration is of a crucial importance for Youtubers and influencers. This article presents a concise summary of 12 key reasons why every individual shaping the society should think about registering for a trademark.

An attempt made by Sony to trademark “Let’s play” has led to a heated debate in the context of this popular YouTube genre. The trademark’s refusal as well as the specific reasons for its refusal provide valuable implications for trademark registration and brand protection efforts.