Insights, key indicators and case studies that inspire.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
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Perceived importance of brand
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Willingness to pay premium for brand
Before you commit to a business or product name, it's crucial to ensure that the name is available for trademark registration. This process involves checking whether the name is already in use or too similar to existing trademarks, which could lead to legal complications. Here are 4 best practices for ensuring the name is unique and legally available.
Picking the right brand name is one of the most important decisions taken by entrepreneurs. Branding, marketing, legal as well as often personal and subjective reasons influence this choice, ideally resulting in a brand name that resonates with the target customers. Some words are more popular than others and this common knowledge also applies to branding. The presented report looks into the trademark registered in the United States, the United Kingdom, the European Union, Canada, Australia and New Zealand, exploring the most frequently used words in brands.
For well-established brands, trademark protection is paramount to safeguarding their market position and preserving their unique identity. However, even the most influential brands are not immune to challenges in protecting their trademarks, facing legal battles, court examinations, and unexpected setbacks. Here, we delve into the stories of well-known brands that encountered difficulties in safeguarding their trademarks despite their considerable influence.
The process of navigating trademark clearance in the life sciences industry, especially for pharmaceuticals, is rife with regulatory hurdles that necessitate a nuanced and well-informed approach. In this article we delve into the significance of trademark clearance within the pharmaceutical sector, the challenges it presents, and strategies to effectively navigate the regulatory landscape.
Slogans and taglines shine as powerful tools for creating a distinct brand identity and establishing a strong emotional connection with the audience. In addition to their role as brand messaging, slogans and taglines can also serve as valuable trademarks, offering legal protection and differentiation in the market. This article explores the strategies behind crafting effective slogans and taglines that not only resonate with audiences but also serve as unique trademarks.
Protecting a brand's identity is not only a matter of business strategy but also a legal imperative. The recent triumph of Tesla in its trademark infringement case against "Tesla Beer" in China highlights the critical concepts of likelihood of confusion and bad faith within trademark law.
For decades, Barbie has reigned as one of the most iconic and beloved toy brands in the world. Since her debut in 1959, the blonde-haired, blue-eyed fashion doll has captured the hearts of millions of children and collectors alike. Behind Barbie's immense success lies Mattel, the toy manufacturing giant responsible for her creation and subsequent global phenomenon. To safeguard their intellectual property and maintain Barbie's brand integrity, Mattel has fiercely protected their trademarks related to Barbie through rigorous policies and real cases of trademark disputes. In this article, we will explore Mattel's trademarks and their commitment to preserving the Barbie legacy.
The United States Patent and Trademark Office has delivered a blow to the Washington Commanders, the professional American football team based in the Washington metropolitan area. Their application to trademark the name "Washington Commanders" has been denied, posing challenges for the franchise.
There has been an increase in trademark disputes related to digital assets, including non-fungible tokens (NFTs), as the popularity and adoption of digital assets have grown. Most recently, Yuga Labs, the entity responsible for one of the most well-known NFT initiative known as Bored Ape Yacht Club (BAYC), has emerged victorious in a trademark infringement lawsuit against Thomas Lehman.
BeReal, an emerging social media app that has gained popularity as a photo-sharing platform, is currently embroiled in a legal dispute with a small London-based womenswear company sharing the same name. The app distinguishes itself by promoting authenticity and encouraging users to showcase their unfiltered selves. However, the clash arose when BeReal sought trademark registration in various categories, including clothing, overlapping with the prior registration of the London-based BeReal clothing brand.
