Written by Igor Demcak
Founder & Trademark Attorney
A good example of an unusual trademark type is a scent mark, which protects a specific scent or smell associated with a product or service. While relatively rare, scent marks have been registered for certain distinctive and recognizable aromas, such as a particular perfume or a scented product.
Another unique trademark type is a motion mark, which involves protecting a specific movement or animation associated with a brand. Motion marks are often used in advertising or as part of a company's logo or branding materials.
Additionally, taste marks have been discussed as a potential trademark type, although they present significant challenges in terms of distinctiveness and practicality in registration. These unusual trademark types showcase the diverse ways in which brands can seek protection for distinctive sensory elements.
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