Igor Demcak

Imagine a consumer searching online for your brand name—but instead of seeing your website they’re greeted by ads from someone else. This is how brands become victims of trademark bidding. A registered trademark grants its owner an exclusive right to use the given keyword among search terms as well as product/service description, effectively discouraging any competitive tactics that seek to derive value from the good reputation of a given brand.

Influencers today are more than just content creators—they’re powerful brands that can shape trends and drive consumer behavior. But as your influence grows, so does the risk of others trying to profit from your reputation. Whether you’re an established influencer or on the path to becoming one, understanding and securing trademark rights is essential to safeguarding your brand and ensuring that your distinctive identity remains yours.

Yusuf Dikec, an Olympic silver medalist sharpshooter from Turkey, has taken a significant step to secure his legacy beyond the shooting range. The athlete, whose nonchalant pose during the Paris Olympics went viral, has officially filed for a trademark with the Turkish Patent and Trademark Office.