Igor Demcak

Influencers today are more than just content creators—they’re powerful brands that can shape trends and drive consumer behavior. But as your influence grows, so does the risk of others trying to profit from your reputation. Whether you’re an established influencer or on the path to becoming one, understanding and securing trademark rights is essential to safeguarding your brand and ensuring that your distinctive identity remains yours.

Before you commit to a business or product name, it's crucial to ensure that the name is available for trademark registration. This process involves checking whether the name is already in use or too similar to existing trademarks, which could lead to legal complications. Here are 4 best practices for ensuring the name is unique and legally available.

Understanding the distinctions between the registered trademark symbol (®) and the trademark symbol (TM) is essential for effective brand protection and communication. These symbols serve different purposes and indicate varying levels of trademark rights. Here’s a comprehensive guide to help you understand the differences and decide which symbol to use for your brand.