Director of Trama Legal
Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.
In his free time, Igor likes running, biking and spending time with his family and friends.
Pavol Jozef Šafárik University, Košice, SK
A strong brand is more than just a great name or a logo; it represents an entire business identity and its uniqueness. While trademark registration is undeniably an essential starting point of any brand protection strategy, it’s just one piece of the puzzle. Full brand protection goes further by actively monitoring and defending your brand in all areas where it might be at risk.
Trademark, design, and patent registrations are essential for businesses looking to secure their intellectual property (IP) and differentiate themselves in competitive markets. To help small and medium-sized enterprises (SMEs) in safeguarding their IP rights, the European Union Intellectual Property Office (EUIPO) and the European Commission have launched the 2025 edition of the Ideas Powered for Business SME Fund. This initiative offers financial support in the form of vouchers, designed to help EU-based SMEs protect their intellectual property.
As businesses expand their online presence, the risk of unauthorized copying and imitation also grows. With newly emerging e-commerce and social media platforms, counterfeiters have more opportunities to imitate and sell fake versions of your products. Here’s a comprehensive guide on how to protect your brand from being copied online.
