From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Name
Official website
Owned by
Humana Inc.
Categories
Description
Humana Inc., a major health insurance and healthcare services provider, has a history that dates back to its founding in 1961 by David A. Jones and Wendell Cherry in Louisville, Kentucky. Initially established as a nursing home company, Humana later expanded its focus to health insurance and diversified its services. The company's brand is associated with its commitment to promoting health and well-being through insurance and wellness programs.
Main classes
Humana's core business falls under following classes: