Importance of brand in the transportation sector

The recent decision by the European Court of Justice (ECJ) overturning the ruling of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) marked a pivotal moment for Piaggio's Vespa. The iconic Italian scooter has not only stood the test of time but has triumphed in the legal arena, reinforcing its status as a registered unique design. This legal victory not only protects Vespa's distinctive design but also sets a precedent for the recognition of 3D trademarks in cases involving iconic design products.

In the world of entertainment, a band's name is often their first impression on potential fans. It's a crucial part of their brand, embodying their identity and style. But what happens when a band's chosen name leads to legal troubles and threatens to overshadow their music career? British indie pop group Easy Life recently found themselves in such a predicament when they were forced to change their band name due to a trademark dispute with easyGroup, a majority shareholder in airline company easyJet.

In a world increasingly defined by visual branding, a quieter but no less profound revolution is taking place—one that centers on the power of sound. In this soundscape of innovation, the concept of sound trademarks has emerged as a novel frontier in intellectual property. German sports car manufacturer Porsche recently found itself embroiled in a trademark dispute that not only underscores the challenges of creating a unique electric vehicle sound but also sheds light on the broader significance of sound trademarks in a rapidly changing automotive landscape.

Ford joins the ranks of internationally renowned companies that have made an entry into the NFT and Web3.0 space with new trademark registrations. The American car company filed 19 new trademark applications to cover virtual automobiles and online retail services. As more companies are getting involved with NFT projects, unique IP concerns are expected to follow soon.