Written by Jan Buza
Co-founder of Trama
A suggestive mark, in the context of trademarks, is a type of trademark that is inherently distinctive and capable of immediate trademark protection. It falls on the spectrum of distinctiveness between descriptive marks and arbitrary or fanciful marks.
A suggestive mark is a term, phrase, or symbol that requires some level of imagination, thought, or perception to understand the nature of the goods or services it represents. While it does not directly describe the characteristics, features, or qualities of the products or services, it indirectly suggests or evokes a connection to them.
Suggestive marks provide consumers with a subtle hint or idea about the goods or services without directly describing them. These marks require consumers to make a mental leap or exercise their imagination to understand the association between the mark and the goods or services being offered.
How can I overcome a Section 2(e)(1) refusal of my trademark application?
A US trademark is valid for 10 years; are there any other costs or annual fees during that period?
How does conversion between EU trademarks and national trademarks work?
What can I submit as a specimen when registering a service mark?
What if my brand is not active yet and I would like to get an US trademark?
Does priority filing also give you a longer time to demonstrate the Use in Commerce in the US?
What are the trademark differences between major jurisdictions (UK, US, EU, AU)?
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