Performance Food Group

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Many celebrities have taken the entrepreneurial path and have commenced branding programs using their intellectual property to sell a variety of goods and services. In order to do that, they first must register official trademarks — for their names, their children’s names, their catchphrases, and their song lyrics. Some of them are successful, and some are not. From Donald Trump’s catchphrase “You’re Fired” to Beyoncé registering the names of her children, here are seven most interesting things celebrities have tried to trademark.

“I could certainly score that goal, I can’t believe he missed!” Now, this is a thought everyone of us certainly has had and Null Boundaries Gaming, founded by Zacharia Hildreth, puts it to a real test - bringing VR game simulation to the public, allowing for a more immersed experience of what it actually feels like to be in the game! Read the full story of another brand protected by Trama - Null Boundaries Gaming.