3 stripes out for Adidas
This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.
Name
Paramount Global
Official website
Owned by
Paramount Pictures Corporation
Categories
Description
Paramount Global, formerly known as ViacomCBS, has a storied history in the entertainment industry. The company's roots trace back to the establishment of CBS (Columbia Broadcasting System) in 1927. Over the years, CBS played a crucial role in the development of radio and television broadcasting, becoming a major player in the media landscape.
Viacom, founded in 1971, was another influential player in the industry, focusing on cable television and film production. The merger of Viacom and CBS in 1999 created a media conglomerate with a diverse portfolio of television networks, film studios, and other entertainment assets.
In 2021, ViacomCBS rebranded itself as Paramount Global, reflecting the integration of its various brands under the Paramount umbrella. Paramount Global continues to be a prominent force in the production and distribution of content across various platforms, including Paramount Pictures, CBS, MTV, Nickelodeon, and more.
Main classes
Paramount Global's core business falls under following classes:
Selected trademarks
Registration number:
7006360
Filing date:
2023-03-21
Office:
USPTO
Registration number:
1084299
Filing date:
2018-02-16
Office:
USPTO
Registration number:
5091220
Filing date:
2023-01-06
Office:
USPTO
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