Nissan, a renowned Japanese automaker, has a rich history that dates back to the early 20th century. Originally known as the Kwaishinsha Motor Car Works, the company was founded in 1911 by Masujiro Hashimoto. It later evolved into the DAT Motorcar Co., and in 1933, it officially became Nissan Motor Co., Ltd. Nissan has played a significant role in the automotive industry, producing a diverse range of vehicles, from compact cars to trucks and electric vehicles. Nissan has established a distinctive logo and brand identity, symbolizing its commitment to innovation and quality in the automotive sector.
Nissan demonstrates a proactive approach to monitoring and enforcing its trademarks. One of the most well-known trademark disputes involving Nissan was with Nissan Computer Corp., a small computer business owned by Uzi Nissan. Uzi Nissan registered the domain name nissan.com for his company before Nissan Motor filed its lawsuit. Nissan Motor filed a legal action against Uzi Nissan, alleging trademark infringement and cyber-squatting. The dispute revolved around the use of the Nissan name and domain. The case settled in 2007, with specific terms not being publicly disclosed. Nissan was involved in a legal battle with Nissan North America, a company dealing in computer-related products. In this case, Nissan Motor sued Nissan North America for trademark infringement, claiming that the latter's use of the name caused confusion among consumers.