Land Rover

Land Rover, a British automotive brand known for its rugged and luxurious off-road vehicles, traces its history to 1947 when the first Land Rover vehicle was designed by Maurice Wilks, the chief designer at Rover Company. The original Land Rover was introduced at the Amsterdam Motor Show in 1948 and was modeled after World War II-era military vehicles, featuring a robust and versatile design. The Land Rover name was officially registered as a trademark on January 1, 1978, with the registration classifying it as a "wordmark." This registration solidified the brand's identity and legal protection for its name.

Protecting intellectual property, including design elements and trademarks, is crucial for automakers to maintain the distinctiveness of their brands and prevent confusion in the marketplace, and Land Rover is known to take extra care of their intellectual property. In 2019, Jaguar Land Rover took legal action against Jiangling Motor, a Chinese automaker, over the alleged copying of the Land Rover Evoque's design. Jaguar Land Rover filed a complaint with a Chinese court, claiming that Jiangling's Landwind X7 model closely resembled the Range Rover Evoque, infringing on its intellectual property rights.