Trademark Hall of Fame

Name

Kellogg's

Official website

Owned by

KELLOGG NORTH AMERICA COMPANY LLC

Description

Established in 1906 by W.K. Kellogg, Kellogg's is a pioneering force in the breakfast cereal industry. The company's first trademark was its iconic logo and brand name, embodying its commitment to providing wholesome and nutritious breakfast options. Kellogg's introduced its flagship product, Corn Flakes, revolutionizing the breakfast food landscape and setting the foundation for a legacy of innovative cereal offerings.

The company maintains a vigilant stance in monitoring its trademarks, aiming to safeguard its brand identity. As an example: in 2017, Kellogg's took legal action against Australian tennis player Thanasi Kokkinakis over the use of the nickname "Special K" in relation to his brand. Kokkinakis sought to trademark "Special K" for a line of clothing and accessories. Kellogg's argued that it would create confusion with its famous cereal brand. The case was resolved with Kokkinakis withdrawing his trademark application.

Main classes

Kellogg's's core business falls under following classes:

Selected trademarks

Registration number:

4154215

Filing date:

2022-11-29

Office:

USPTO

Registration number:

1341183

Filing date:

2015-06-29

Office:

USPTO

Registration number:

6667254

Filing date:

2022-08-03

Office:

USPTO

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