Trademark Hall of Fame

Name

Dior

Official website

Owned by

CHRISTIAN DIOR COUTURE, S.A.

Description

Founded in 1946 by Christian Dior, the French luxury fashion house, Dior, quickly rose to prominence for its revolutionary "New Look" in fashion. The brand's first trademark registration includes its iconic name and the Dior logo, representing elegance and haute couture. Christian Dior's vision for sophisticated and innovative designs reshaped post-war fashion, creating a lasting impact that solidified the brand's position in the fashion industry.

Dior rigorously monitors its trademarks and takes legal action against entities attempting to infringe upon its brand integrity. In 2010, Christian Dior initiated legal action against the Saddleback Leather Company, a manufacturer of leather goods, over the use of the term "Dior" in the description of one of its products. Saddleback Leather Company used the term "Dior" to describe a type of bag closure. In 2014, Christian Dior filed a lawsuit against i-Dior, an Australian company selling sunglasses, claiming trademark infringement and passing off. Dior argued that i-Dior's use of the name and marketing created confusion among consumers, implying an association with the Dior brand. The case was settled with i-Dior agreeing to cease using the name and making a public apology.

Selected trademarks

Registration number:

2082207

Filing date:

2017-06-06

Office:

USPTO

Registration number:

2824987

Filing date:

2014-02-04

Office:

USPTO

Registration number:

1872313

Filing date:

2015-06-01

Office:

USPTO

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