Burberry

Burberry, established in 1856 by Thomas Burberry, holds a distinguished legacy in the fashion industry. The company introduced its first trademark in 1904, a defining moment with the creation of the iconic Burberry check pattern. This trademark, recognized worldwide, became a hallmark of Burberry's identity, representing its commitment to quality and classic British style.

Burberry maintains a robust trademark monitoring strategy, actively safeguarding its brand against unauthorized use and counterfeit products. In 2018 when Burberry sued Target for alleged trademark infringement. Burberry claimed that Target was selling products featuring a check pattern that resembled Burberry's iconic trademarked check design. Burberry argued that Target's use of a similar check pattern on scarves and other items was likely to confuse consumers and dilute the value of Burberry's brand.