IP cases involving Sia 'Telxa'

Adversity gives rise to greatness. The very idea to launch Natural Health Store came from facing the risk of redundancy. Nowadays, this family-owned business has created brand recognition worth protecting.

“Our goal at Cyber Expedite™ is to modernise the cyber security service procurement industry, to help organisations answer one simple question: I know I need a security service; I just don’t know what to ask for and who provides that service. We put so much effort into trading names and reviewing web domain registrations etc, why would you not want to protect that?” Cyber Expedite, founded by Niall McEvoy, seeks to add value to every organisation by simplifying the scoping and delivery of cyber security solutions and services.

Trademark registration can be viewed as a crucial step towards the market success. This article presents a closer look into the role of trademark registration in the success stories of Jacuzzi, Ping-Pong and Zamboni, for which the trademark has become more renown than the very product these brands describe.