From Kimono, through #KimOhNo, to Skims: A branding nightmare for Kim Kardashian
#KimOhNo became a symbol of the backlash to Kim Kardashian’s attempt to register a trademark for her new line of shape wear, Kimono.
Case no.: R1979/2022-5
Decision date: 17 May, 2023
Jurisdiction: European Union
Subject matter: Similarity of the signs, Similarity of goods and services, Likelihood of confusion