Optimal trademark strategy for startups: What, why and when
Based on our years of experience in trademark registration and brand protection services, we have compiled a brief guide for an optimal trademark strategy for emerging companies.
IP cases involving Aldi GmbH & Co. KG
Selected cases
Case no.: R0194/2018-2
Decision date: 06 Apr, 2019
Jurisdiction: European Union
Subject matter: Admissibility, Dissimilarity of goods and services, Right to be heard, Similarity of goods and services, Similarity of the signs
Case no.: R0556/2020-2
Decision date: 06 Feb, 2020
Jurisdiction: European Union
Subject matter: Similarity of goods and services, Remittal from GC/CJ
Case no.: R0474/2021-2
Decision date: 12 Jul, 2021
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Similarity of the signs, Visual similarity
Case no.: R2116/2018-2
Decision date: 07 Jan, 2019
Jurisdiction: European Union
Subject matter: Common element, Descriptive element, Identity of goods and services, Similarity of the signs
Case no.: R2621/2019-4
Decision date: 24 Nov, 2020
Jurisdiction: European Union
Subject matter: Identity of goods and services, Proof of use, Similarity of goods and services, Similarity of the signs
Case no.: R0259/2019-2
Decision date: 02 Oct, 2020
Jurisdiction: European Union
Subject matter: Reputation, Similarity of the signs, Well known trade mark
Case no.: R1074/2020-4
Decision date: 18 May, 2021
Jurisdiction: European Union
Subject matter: Extent of use, Proof of use
Case no.: R0559/2017-4
Decision date: 22 Nov, 2017
Jurisdiction: European Union
Subject matter: Dissimilarity of goods and services, Reputation
Case no.: O/342/03
Decision date: 06 Dec, 2003
Jurisdiction: United Kingdom
Subject matter: Detriment to earlier mark, Identity of goods and services, Similarity of goods and services, Phonetic similarity
Case no.: O/097/06
Decision date: 10 Apr, 2006
Jurisdiction: United Kingdom
Subject matter: Conceptual dissimilarity, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Similarity of the signs, Visual similarity
Related articles
From frequently asked questions about trademarks
What is the difference between a word and a figurative mark?
Will a change of font have an impact on word mark registration?
Is there a price difference when filing wordmark vs figurative mark?
If I trademark my logo, name and slogan at the same time, what is protected?
What is the best way to register a trademark in the US, the EU and Australia?