Selecting trademark classes - E-sports

Trademark battle between FIFA and the PUMA regarding the upcoming soccer World Cup in Qatar led to cancelation of trademarks of both parties. This case highlights yet another gray area of trademark laws: the risky practice of registering sporting events as trademarks

Trademark laws protect not only words and slogans, but also various shapes, sounds, and smells. With millions of trademark applications filed each year, we are seeing an influx of exceptional cases of filings for unconventional trademarks by both new and established brands. Below is a list of some of the most original and unexpected products that people have trademarked.

“WebSell is an all-in-one platform, meaning that we handle everything when getting businesses online. We have big plans for the brand so securing a trademark for our new name in various territories was essential.” Read the full story of WebSell, another satisfied client of Trama, from the perspective of Cillian McGillycuddy, marketing manager at WebSell.