Written by Jan Buza
Co-founder of Trama
Brand monitoring is the process of tracking a brand’s representation and usage across various channels, from social media to online marketplaces. This practice helps detect unauthorized uses, such as counterfeit products or improper associations, and allows companies to maintain a positive and consistent brand image.
By identifying misuse early, brand monitoring helps companies take swift action to prevent damage to their reputation and revenue.
Our team of experienced trademark attorneys is here to help you! Simply send us an email outlining your request and we'll be happy to assist you.
